Monday 12 January 2015

Pharmaceuticals Sales Force Effectiveness- Cost Pressures Increase Pharmaceutical Companies Adoption Of New hnologies

GBI Research’s report, “Sales Force  Effectiveness in Pharmaceuticals - Cost Pressures Increases Pharmaceutical Companies' Adoption of New Sales Models and Technologies”, provides in-depth analysis of trends, issues and challenges in this industry.

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The report analyzes the sales force effectiveness strategies that shape the industry dynamics for the key geographies: the US, the top five countries in Europe (the UK, Germany, France, Italy and Spain) and Japan. Further, the report provides competitive benchmarking for the leading companies and analyzes the licensing agreements that shape the global markets.

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GBI Research’s team of industry experts.

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Scope

The scope of this report includes:

Annualized market data from 2009, forecast forward to 2016.
Analysis of the leading technology in this space
Analysis of the R&D models
Market characterization
Key drivers and barriers that have a significant impact on the market.
Competitive benchmarking of leading companies.

Reasons to buy

The report will enhance your decision making capability in a more rapid and time sensitive manner. It will allow you to:
Develop key strategies to reduce expenditure on sales force and by increasing efficiency
Develop and understanding of how companies use tools and models in order to improve the sales force productivity
Make informed decisions with respect to sales force effectiveness
Identify the leading technology providers for collaborations along with their key capabilities
Make more informed business decisions from the insightful and in-depth analysis of the sales force effectiveness and the factors shaping it.

Table of Contents

1 Table of Contents
1.1 List of Tables
1.2 List of Figures

2 Sales Force Effectiveness in the Pharmaceutical Industry Introduction
2.1 GBI Research Report Guidance

3 The Need for Sales Force Effectiveness
3.1 Introduction
3.1.1 Shift in product portfolio
3.1.2 Regulatory Tightening
3.1.3 Specialty care focus
3.1.4 Shift of power
3.1.5 Industry consolidation
3.1.6 Non-personal promotion
3.1.7 R&D Costs Increase against Revenue Growth for the Top 10 Pharmaceutical Companies
3.1.8 Layoff in the Pharmaceutical Companies
3.1.9 Shrinking Field Force Model

4 Sales Force Sizing
4.1 Introduction
4.2 Affordability
4.3 Workload build-up
4.3.1 Case 1
4.3.2 Case 2
4.4 Competitive Benchmarking
4.5 Promotion Response Modeling

5 Sales Force Recruitment
5.1 Introduction
5.2 Sales Force Recruitment Strategy
5.2.1 Recruiting Strategy
5.2.2 Business Objectives
5.2.3 Identify the specific metrics that will define success
5.2.4 Define Job Requirements
5.2.5 Establishing Assessment Validity

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