Friday 9 January 2015

Global Champagne Market Report: 2014 Edition

Champagne is a key constituent of luxury spirit market and is often associated with celebratory occasions and events. This beverage category has long been observed to thrive in times of economic boom while its sales decline during times of recession. Currently, the global market for champagne is on the path to recovery after suffering a year of decline due to European economic downturn which was the result of sovereign debt crisis in European Union. Champagne is of mainly three types based on the type of grapes used in the production process: Blanc-des-Blancs, Blanc-des-Noirs, and Rosé Champagnes.

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France is the largest and most ancient wine and champagne producer in the world with UK remaining the top export destination for champagne in 2013. Shipments of champagnes to emerging markets like China, Brazil and India, also posted a strong growth registering new records both in volumes and value. Factors contributing to the demand in these countries include rising disposable income, increasing brand awareness, established consumer base, credit availability and improving standard of living.

The key factors driving growth of the global champagne market include rising number of HNWI and employed population, increasing internet penetration, ameliorating global economic condition and growing overall luxury market. Some of the noteworthy trends and developments of the respective industry are shifting attention to US and Asia, deep discounting by retailers and enhancing demand from emerging markets. However, the growth of champagne market is hindered by a number of factors including high import duty, adverse economic conditions, grape shortage and counterfeiting.

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The report offers an analysis of the global champagne market along with the study of regional markets. It discusses major market trends, growth drivers and challenges, in detail. The market for champagne is personified by intense competition, with numerous large and regional players competing majorly on the basis of quality and cost.

LVMH is the leading player in the global champagne market in terms of revenues, volume, and number of portfolio of strong brands such as Ruinart, Moët & Chandon, Veuve Clicquot, Krug, Mercier and Dom Pérignon. The other leading players include Lanson-BCC Group, Vranken-Pommery Monopole SA, Pernod-Ricard and Laurent Perrier, among others.

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Table of Content
1. Introduction
1.1 The Champagne Appellation
1.2 Methods of Production for Sparkling Wine/Champagne
1.3 Grape Varieties Used in the Production of Champagne
1.4 Production of Champagne
1.5 Champagne Types
1.6 Champagne Producers

2. Analysis of Champagne Market
2.1 Global Champagne Market
Market Value
Market Volume
Regional Breakdown
Price Trend
2.2 France
Market Volume
Area Harvested
Average Yield
Breakdown of Ownership
Top Export Markets
2.3 Top Export Markets
2.3.1 United Kingdom
Market Value
Market Volume
2.3.2 The US
Market Value
Market Volume
2.3.3 Germany
Market Value
Market Volume
2.3.4 Japan
Market Value
Market Volume
2.3.5 Belgium
Market Value
Market Volume
2.3.6 Australia
Market Value
Market Volume

3. Market Dynamics
3.1 Industry Trends & Developments
3.1.1 Demand from Emerging Markets
3.1.2 Top Producers Shifting Attention to the US and Asia
3.1.3 Approval for New Producing Areas
3.1.4 Deep Discounting by Retailers to Drive Sales
3.2 Growth Drivers
3.2.1 Growing Global Economy
3.2.2 Rising High Net Worth Individuals
3.2.3 Grape Production
3.2.4 Escalating Luxury Market
3.2.5 Rise in Online Sales
3.3 Challenges and Issues
3.3.1 Impact of Global Economic Condition
3.3.2 High Import Duty
3.3.3 Grape Shortage
3.3.4 Counterfeiting Of Luxury Goods

4. Competitive Landscape
Competitive Overview
Market Share

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