The report, titled “Global Visual Analytics Market 2016-2020,” analyzes several factors that are expected to influence the market and considering all aspects, it projects a robust CAGR of 22.16% during the forecast period.
According to the report, visual analytics is a form of data analysis in a graphical and interactive way. Visual analytics are not limited to standard charts and excel spreadsheets but also enable users to observe the patterns via data that is displayed in the form of infographics such as heat maps, detail bar or pie charts, sparklines, fever charts, and geographic maps. The essential use of visual analytics is to identify patterns, trends, and relativity in data for non-technical users.
Some of the factors highlighted by the report that are expected to drive the global market for visual analytics are an increase in the adoption of visual analytics in various industries, accelerating data use in industries, and its high usability that facilitates easy exploration of data for non-technical users. Conversely, the report picks out two factors that may hinder the growth rate of the market: an emerging threat from open-source visual analytics tools and excess of irrelevant information that is often included in visual analytics. Each of these driving and restraining factors have been analyzed in detail and eventual impact has been forecast in the report. Market revenue in terms of US$ mn for the period between 2014 and 2024 along with the CAGR % from 2016 to 2024 have been provided for all the segments, considering 2015 as the base year.
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The 68-page intelligence study also picks out some of the emerging trends in the global market, such as the growing demand for predictive analytics, increased internet connectivity, and convergence with enterprise-level business analytics. Players who focus on these trends early are expected to gain ground in the future.
The report segments the global market for visual analytics on the basis of end user and geography. By end user, the market has been segmented into CPG and retail, BFSI, healthcare, manufacturing, and others. Geographically, the report studies the regional markets of the Americas, EMEA, and APAC. Revenue and shares of all these segments have been included in the report.
Some of the prominent players in the global visual analytics market are Microsoft, SAS Institute, SAP, Tableau Software, and QlikTech International. Other prominent players identified by the report are Arcadia Data, Alteryx, BeyondCore, Datameer, Datawatch, Logi Analytics, MicroStrategy, Oracle, OpenText (Actuate), Pentaho, Platfora, Sisense, Teradata, and TIBCO Software. Key products and features of these vendors have been included in the study.
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