Friday 24 July 2015

Consumer Attitudes And Online Retail Dynamics In Brazil 2014-2019: Worldwide industry Trends, Ananlysis, oppotunity And Forecast

The Report Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants.

“Consumer Attitudes and Online Retail Dynamics in Brazil, 2014–2019” provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazil’s online retail value chain and for new companies considering entry into the online retail market in Brazil.

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Key Findings


Online retail sales are set to treble in Brazil by 2019 and account for 5.1% of total sales
Consumer credit in Brazil is one of the highest in developing economies and Brazilians are using it to drive their online purchasing
By 2018, more than half of the total population is expected to access the internet through their mobile phones, more than 114 million consumers.
Poor logistics and fraud are major deterrents to buying online but the government is tackling both
Electrical and electronics is the largest category online, and is forecast to be the largest online category in 2019

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Synopsis


“Consumer Attitudes and Online Retail Dynamics in Brazil, 2014–2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Brazil’s online retail environment. In addition, it analyses the key consumer trends influencing the Brazilian online retail industry. In short,

It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future


Related Report: Consumer Attitudes And Online Retail Dynamics In China, 2014-2019

Reasons To Buy

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Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment – Understand the consumer behavior and online trends in Brazil
In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping – Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business

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